Create New Opportunities: A strong sustainability proposition can help companies tap new markets and expand into existing ones.Being sustainable can also lead to the employees being more motivated to work because they see value in what the company is doing. With millennials becoming the largest workforce, not having a sustainability strategy can mean losing out on a lot of good talent. Nearly 40% of millennials have taken a job because of the company's sustainability, and they are even willing to take a pay cut to work at an environmentally responsible company. Attract Talent: Being sustainable is important when it comes to attracting talent.It can get the company tax incentives and subsidies. Being sustainable can also improve relations with the government and the local community. When Puma published data on the water used and carbon emitted through its supply chain, it helped identify ways to reduce water, energy and fuel consumption by 60%.
It is also good to be transparent about sustainability activities. Building sustainability into business units can increase an organization's chance of profiting from its sustainability activities. It also lowers energy consumption and water intake.
There is a changing trend among consumers toward supporting sustainability, and it is only getting stronger as the number of millennials and generation Z increases. Meet Consumer Demands: Nielsen studies show that 66% of consumers would spend more for a product if it came from a sustainable brand, and 81% of global consumers feel strongly that companies should help improve the environment.87990cbe856818d5eddac44c7b1cdeb8Īppeared in the April 25, 2023, print edition as 'Google Unveils Cybersecurity-Focused AI. Write to James Rundle at ©2022 Dow Jones & Company, Inc. “The easy answer is to slap on what we call a chat or a conversational interface, which is useful in itself. For now, he said, it will be focused on what he termed low-risk and high-reward jobs, such as analyzing threat intelligence and writing server rules, which can be audited by humans.īut because Google’s platform was trained on Google’s security data, and was engineered specifically for cybersecurity, it is more effective than a chatbot, he said. Google’s platform is still in the “curation” stage, he said, and will continue to improve as it learns from data. Potti acknowledged that generative AI technology has an element of mistrust among professionals. More than that, he said, outputs are often unreliable and need to be thoroughly checked by humans.
#Be focused code#
The code generated by AI isn’t the same level an expert human coder could create, saidĬhief information security officer at cyber insurance business Resilience. Security chiefs tend to be more skeptical about the immediate threat from these platforms. In cybersecurity, researchers have claimed these platforms could enable new waves of cybercrime, by creative persuasive phishing emails that read as if they were written by humans, or by generating code for malware. ChatGPT has been temporarily banned in Italy, while regulators study potential harms to privacy. Artists say that some amount to intellectual property theft and other people worry they could threaten jobs performed by humans. These platforms, which typically respond to plain-text prompts from users who might not have any technical knowledge, have prompted controversy. Generative AI applications have garnered attention in recent months, including AI engines that allow users to generate artwork, or more powerful programs such as ChatGPT, which can produce working computer code, write essays, summarize large amounts of data and produce other forms of text-based outputs. Potti said he expects to add more over the summer. PLC has signed on as Google’s first partner, and Mr. The platform is also designed to be extensible, he said, which will allow other firms to plug in their data and help train the model. “We do a lot of work around security for preserving our consumer space, as well as our enterprise customers, so we thought, can we do something in the world of generative AI-based applicability, but do it in a way that could be more than just a product?” Mr.
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